The Moscow-based fashion designer Gosha Rubchinskiy has spent a year showcasing his collections across Russia, incorporating elements of Russian avant-garde. He started in Kaliningrad with a collaboration with Adidas, moved to St. Petersburg to launch a partnership with Burberry, and recently presented in Yekaterinburg, referencing Boris Yeltsin and Russia's 2018 World Cup. His latest collection, featuring backgrounds by artist Erik Bulatov, emphasized youth unity and anti-establishment themes. The event, held at the Boris Yeltsin Presidential Center, was more of an art performance than a conventional fashion show. Collaborations with Levi's and Dr. Martens symbolized togetherness and defiance against political divides, resonating with the young generation globally.